Business and Economics
ADVERTISING, PROMOTION AND SUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS
ISBN : 9780030211133
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Title of the books is ADVERTISING, PROMOTION AND SUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS . Author Name :TERENCE A. SHIMP. Excellent book for the Technical, BUSINESS & ECONOMICS. Published bySOUTH WESTERN
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Title of the books is ADVERTISING, PROMOTION AND SUPPLEMENTAL ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS . Author Name :TERENCE A. SHIMP. Excellent book for the Technical, BUSINESS & ECONOMICS. Published bySOUTH WESTERN
Specifications
| Author | TERENCE A. SHIMP |
| Edition | CURRENT EDITION |
| Year | 1999 |
| Publisher | SOUTH WESTERN |
| Binding | HARDCOVER |
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